A person who takes a passionate interest in seeing that a particular process or product in fully developed and marketed. For more NPD terms and definitions, click here.
Team
Cloudy, Sunny, or a Blizzard?
Listen to the podcast here. The State of Texas, where I live, has been suffering under a long drought most of the year. So I’ve anxiously watched the sky to… Read More
What are Your Employees Saying?
Listen to the podcast here. Recently I attended a networking event and met three individuals from a local small business that specialized in healthy and organic food, nutritional supplements, and… Read More
The Toaster Project
Listen to the podcast here. I first became aware of Thomas Thwaites’ toaster project in economist Tim Harford’s book Adapt. Thwaites had set out to build a toaster from scratch,… Read More
Virtual Team
Dyad Team
A team of two people, normally from R&D and Marketing functions, that conducts customer visits to learn about potential consumer and product needs. For more innovation and new product development… Read More
Unmet Customer Needs
I was recently asked the question, “How do we do Market Research to uncover unmet customer needs?” Of course, customers cannot always express their desires and wants for new products… Read More
Innovation is Not a Flash of Genius
Listen to the podcast here. I recently came across an interesting TED talk by Steven Johnson on the topic of his new book “Where Good Ideas Come From.” His message… Read More
Sponsor
An informal role in a product development project, usually performed by a higher-ranking person in the firm who is not directly involved in the project but who is ready to… Read More
Team (Teamwork)
A team is a group of persons who participate in the new product development project. Frequently each team member represents a function, department, or specialty. Together they represent the full… Read More
Building Innovation Leaders
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