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QFD

09.01.22 Engineering Management, Market Research, New Product Development

Simplified Market Research Tools

New product development (NPD) is the art and science of converting nascent ideas into commercial products and services that deliver value to the consumer as well as the producer.  We… Read More

11.28.14 Market Research, Tools and Metrics

Innovation Tools: What is QFD?

QFD is the acronym for quality function deployment, a methodology designed to incorporate the voice of customer into new product development (NPD) programs.  Quality is built on the concept of… Read More

02.21.11 NPD Glossary

Quality Function Deployment (QFD)

A structured method employing matrix analysis for linking what the market requires to how it will be accomplished in the development effort.  This method is most frequently used during the… Read More

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