A product attribute expressed in terms of what the user gets from the product rather than its physical characteristics or features. Benefits are often paired with specific features, but they… Read More
product roadmap
Life Cycle Management
Listen to the podcast here. After seeing “Harry Potter and the Deathly Hallows Part 2,” I left the cinema feeling a little sad. Harry, Ron, and Hermione have been a… Read More
10 Innovation Guiding Decisions
Listen to the audiocast here. One of my favorite personal growth blogs is “Little Things Matter” by Todd Smith. Topics are positive and require action, so you don’t get caught… Read More
Product Needs
Products that customers have identified they need or that technologists believe they can produce as a result of their technologies. Product needs are derived by merging both market pull and… Read More
Building Innovation Leaders
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