Listen to the podcast here. After seeing “Harry Potter and the Deathly Hallows Part 2,” I left the cinema feeling a little sad. Harry, Ron, and Hermione have been a… Read More
product lifecycle management
Product Lifecycle Management (PLM)
Changing the features and benefits of the product, elements of the marketing mix, and manufacturing operations over time to maximize the profits obtainable from the product over its lifecycle. For… Read More
Building Innovation Leaders
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