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product lifecycle management

08.25.11 Innovation

Life Cycle Management

Listen to the podcast here. After seeing “Harry Potter and the Deathly Hallows Part 2,” I left the cinema feeling a little sad.  Harry, Ron, and Hermione have been a… Read More

03.04.11 NPD Glossary

Product Lifecycle Management (PLM)

Changing the features and benefits of the product, elements of the marketing mix, and manufacturing operations over time to maximize the profits obtainable from the product over its lifecycle. For… Read More

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