While the declaration of a recession is dependent on an obscure department of the federal government, most people recognize the signs of an economic downturn. Dictionary.com defines an economic recession… Read More
NPD Team
Four Elements of Risk in NPD (Part 2)
Last week, we started a two-part series on risk and new product development (NPD). We described, in some detail, uncertainties in the customer and financial realms. In this post, we… Read More
Four Elements of Risk in NPD (Part 1)
Risk is typically viewed as a negative outcome in response to an action taken. In business and innovation, we must take risks to increase revenues and develop new products. However,… Read More
Product Development During Recession
Regardless of the government’s official declaration of recession, most people and businesses are feeling intense, negative economic pressures. My monthly grocery bill has soared 30% through the course of this… Read More