Everyone seems to have their own definition of innovation. The way that I explain innovation is “the creation of a new product, service, program, or application that may or may not use new technology, serves a marketplace, and for which customers are willing to purchase to access its value.”
NPD Team
Teams are People, Too!
Listen to the podcast (approximately 3 minutes). 9 May 2013 Idea Incubator podcast teams Ideas, teams, and customers form the backbone of any innovation program. Best practices teach us to focus on these three arenas for repeated and continuous success in bringing new products to market. As the Idea Incubator continues our series of integrating… Read More
Venture Team
A venture team is a highly coordinated, co-located team that is used to develop new-to-the-world technologies and markets. To learn more about new product development teams, please reference NPD Teams: The Basics,NPD Team Integration, and Four Tips for Virtual NPD Teams. Additional terms and definitions for
Lightweight Team
A lightweight team is a new product team charged with successfully developing a product concept and delivering to the marketplace. Resources are, for the most part, not dedicated and the team depends on the technical functions for resources necessary to get the work accomplished. A lightweight team is sometimes called
Your Strategic Innovation Partner
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