Full sale is a market testing method in which the marketing is complete and is issued in final form with the new product as in a final commercialization launch. There… Read More
market testing
Controlled Sale
A controlled sale is a type of market testing used by firms in which the distribution is controlled or restriced. In some cases, the new product is distributed to outlets… Read More
Pseudo Sale
The pseudo sale is a type of market testing in which the customer does various things to react to the product and its marketing package together. In this method of… Read More
Market Testing
Market testing is usually the final product development stage when the new product and its marketing plan are tested together. A market test simulates the eventual marketing mix and takes many different… Read More
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