Plan-do-check-act. You’ve probably heard this before in terms of quality or experimentation. Plan-do-check-act (PDCA) is at the heart of scientific theory yet finds application across project management and new product… Read More
market research
Innovation Tools: What is QFD?
QFD is the acronym for quality function deployment, a methodology designed to incorporate the voice of customer into new product development (NPD) programs. Quality is built on the concept of… Read More
Editing Your New Products
Listen to the podcast (about 5 minutes). A radio newscaster described his job as editing. He explained that in a short, few minutes he must convey the issues of the… Read More
Market Share
Market share is the percentage of sales of a given product or for a particular firm relative to the total market. Market share may be measured in monetary or volume… Read More
Surveys
Surveys are a market research technique used in new product development (NPD). A survey is a fixed set of questions asked of a certain set of respondents. In many cases,… Read More
Branding New Products
Most of us like to envision ourselves as logical people making rational decisions. I challenge you to make it through a “routine” shopping trip to the supermarket with only rational… Read More
Three Mistakes in Market Research
Listen to the podcast (about 5 minutes). The other night, my husband and I went for dinner at the pizza place down the road from our house. They have some… Read More
On Memory and Innovation
Listen to the podcast (approximately 6 minutes). At a recent conference, I attended a session on a topic something like “Better Memory for Project Managers.” The title felt appropriate to help… Read More
First-Mover Advantage
Listen to the podcast (about 5 minutes). As a new product development (NPD) team prepares to launch the new product, a lot of decisions are made behind the scenes. Questions,… Read More
Customer Service Leads in New Product Development
Listen to the podcast (about 5 minutes). Continuous new product development (NPD) is crucial for the long-term success of firms providing business-to-business (B2B) or business-to-consumer (B2C) products and services. Here… Read More