Plan-do-check-act. You’ve probably heard this before in terms of quality or experimentation. Plan-do-check-act (PDCA) is at the heart of scientific theory yet finds application across project management and new product… Read More
market research
Innovation Tools: What is QFD?
QFD is the acronym for quality function deployment, a methodology designed to incorporate the voice of customer into new product development (NPD) programs. Quality is built on the concept of… Read More
Editing Your New Products
Listen to the podcast (about 5 minutes). A radio newscaster described his job as editing. He explained that in a short, few minutes he must convey the issues of the… Read More
Market Share
Market share is the percentage of sales of a given product or for a particular firm relative to the total market. Market share may be measured in monetary or volume… Read More
Building Innovation Leaders
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