Listen to the podcast (about 5 minutes). The other night, my husband and I went for dinner at the pizza place down the road from our house. They have some… Read More
concept test
Customer Service Leads in New Product Development
Listen to the podcast (about 5 minutes). Continuous new product development (NPD) is crucial for the long-term success of firms providing business-to-business (B2B) or business-to-consumer (B2C) products and services. Here… Read More
Market Research Questions for New Product Development (Part Three)
Over the past couple of weeks at the Idea Incubator, we’ve been examining the role customers play in innovation. We’ve shown that successful commercialization results from asking three market research… Read More
Horizontal Market Needs
Many of you have probably read, or at least heard of, Malcolm Gladwell’s book “The Tipping Point,” or “Blink”. I recently ran across a 2004 TED Talk video of Mr…. Read More
Building Innovation Leaders
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