Classic Innovation Selection (September / October 2011)
Winning at New Products, by Bob Cooper, is a classic innovation book. The first half details WHY you should be concerned about new product development while the second half describes the stage-gate and portfolio management processes in detail. This is a must-read for any new product development professional.
(You can order your own copy of Winning at New Products from Amazon by clicking on the book cover at the right.)
© 2011-2012 Global NP Solutions, LLC
Your Strategic Innovation Partner for NPDP Certification