Book Reviews: 2011



November 2011 (Vol 28, Issue 6) – This issue of the Journal of Product Innovation Management (JPIM) includes a book review of “iLearning:  How to Create an Innovative Learning Organization” by Mark Salisbury.

In “iLearning:  How to Create an Innovative Learning Organization,” Mark Salisbury brings together common sense knowledge about knowledge and learning so that teams and organizations can work together more effectively.  iLearning, short for innovative learning, “ simply describes learning that is facilitated during collaborative work” to create new and unique solutions.  Clearly, as economies move from a manufacturing driven foundation to knowledge based markets, managers are challenged to improve organizational behavior while still delivering enhanced learning for their workers. 

This book is appropriate for knowledge workers and innovation managers to clarify company best practices on learning and retrieving information for problem-solving.  Success in New Product Development (NPD) depends on capturing both tacit and explicit knowledge for application to next-generation problems.  An extensive introduction in “iLearning” guides the reader to those sections most relevant to his or her role in today’s knowledge economy.

  • Part One – Facilitating collaborative work,
  • Part Two – Facilitating innovative learning,
  • Part Three – Organizational intervention for effective learning,
  • Part Four – Applying methods and technology to support iLearning, and
  • Part Five – Impact of learning and innovation on education.

You can read the full review of  iLearning here.  If you are a PDMA member, you can access the full content of this issue at


January 2011  (Vol 28, Issue 1) – This issue of the Journal of Product Innovation Management (JPIM) includes a book review of “Conquering Innovation Fatigue:  Overcoming the Barriers to Personal and Corporate Success” by Jeff Lindsay, Cheryl Perkins, and Mukund Karanjikar.

A set of guiding principles intended for (1) entrepreneurs and innovators, (2) corporate leaders and strategists, and (3) policy makers and influencers, Conquering Innovation Fatigue defines nine factors that hinder creative transformation of ideas into profit.  Divided into three sections, Part One of the book conceptually introduces the nine innovation Fatigue Factors.  Part Two, comprising the bulk of the text, delves deeply into causes and examples of these Fatigue Factors, and finally, Part Three offers a handful of suggestions and solutions as “Energizing Factors”.

With the numerous personal stories from the authors’ own experiences, this is not a tome to be read from cover to cover.  Taken individually, each chapter offers some pithy advice captured through the unfortunate innovation efforts of historic and contemporary inventors.  Approaching “Conquering Innovation Fatigue” as you would a newspaper, each idea, or Fatigue Factor, is self-contained in just ten or so pages, allowing the reader to quickly identify what may be holding him or her back from personal innovation success.  Quoting the authors (p. 177), “That’s what innovation is all about:  believable real solutions o real problems that make life better for real people.

You can read the full review of Conquering Innovation Fatigue here.  If you are a PDMA member, you can access the full content of this issue at

Leave a Reply