A type of new product project that does not introduce dramatic changes to the product, but can influence consumer behavior by implementing new pricing or other cost advantages. Find definitions […]
The process by which a new product is introduced into the market for initial sale. Find more definitions of New Product Development (NPD) terms here.
The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a New Product. Sometimes referred to only as “Product Development.” Find more […]
Projection of achievable sales revenue, often based on historical sales data, analysis of market surveys and trends, and salespersons’ estimates. Also called sales budget, it forms the basis of a […]
I have a Dilbert™ calendar on my breakfast table. It certainly helps to understand that other people can feel what we go through everyday in corporate life! And reading Dilbert […]
Consider the following statements. We have to design it this way. The customer demands that function. Our factory would need new equipment. Commercial launch dates are fixed in stone. Who […]