Designing a Hybrid Product Management Process

Are you confused or frustrated with the speed or quality of new product development (NPD)?  Maybe your corporation follows a strict waterfall/staged-and-gated system with specific task and functional requirements.  Or maybe you’ve tried Agile/Scrum to find that the lack of definition and scalability didn’t fit your company culture or allow you to meet reporting requirements.  You’ve heard about Hybrid Approaches to New Product Development yet it’s really not clear what hybrid waterfall-Agile means.

Adopting the right hybrid NPD process that matches your organization’s scale and scope of innovation leads to improved financial returns, increased team collaboration, and enhanced customer satisfaction.  Most firms realize faster speed-to-market alongside better product design by implementing hybrid NPD processes.  With a focus on customer needs, incremental development, and disciplined flexibility, a hybrid approach to NPD can benefit teams of any size for projects of varying scope and complexity.

More info at Designing a Hybrid Product Development Process.