My friend is a motivational and leadership speaker. She gets paid to share her message with audiences of all sizes. Her message is one of transformation and focus. Clear out… Read More
NPD Process
Cooking Up Innovation
Innovation Learning Process I used to be an absolutely terrible cook! I almost never cooked and when I did, even the toast would burn. Over the years, however, my cooking… Read More
Product Categories in NPD (Part 3 of 3)
Concluding a three-part series on the elements of innovation strategy in new product development (NPD), we will address the role of product categories in innovation projects in this post. Earlier… Read More
Productivity in Product Development
Most firms today have established new product development (NPD) processes. Sometimes called a “stage-gate” system, these business processes allow a firm to minimize risk while optimizing value in innovation. Projects… Read More
Economics of New Product Launch
New product development (NPD) is inherently risky. There are uncertainties in the market, technologies, and product categories. In order to minimize risk, most companies today utilize a staged and gated… Read More
Technical Development in NPD
A structured new product development (NPD) process is proven to lead to higher levels of success than any ad-hoc approach to innovation. The typical NPD process will include the following… Read More
Concept Generation in New Product Development
A structured new product development (NPD) process typically consists of five phases of work. Conducting work in stages, validated by management gate reviews in which the project is advanced to… Read More
Opportunity Identification in NPD
New product development (NPD) is guided by a staged and gated process – work is done in stages while plans for the next stage are approved at management gate reviews…. Read More
Innovation as a System
Listen to the podcast (free registration, about 5 minutes). While we like to romanticize innovation by envisioning a genius scientist with wild gray hair locked away in his basement lab… Read More
Preferences in Innovation Decisions
Part 3 of a three-part series. Please listen to the podcast (free registration, approximately 3 minutes). Decision-making requires three elements*: Alternatives, Information, and Preferences. Successful innovation is the result of… Read More
Building Innovation Leaders
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