Typically used as a portion of the product design specification system to understand the importance of emotions and how individuals process information about the product. Three levels of emotional design… Read More
NPD Glossary
Digital Transformation
Incorporating digital technology solutions into a business that reshapes the organization and shifts its focus to external customer relationships rather than internal elements. Popular and contemporary examples of digital transformation… Read More
Digital Strategy
A plan that utilizes digital technology to achieve goals, such as improved operational efficiency, enhanced customer engagement, or advanced product development and innovation. A digital strategy recognizes the impact of… Read More
Scrum
The most frequently implemented project management process for the Agile philosophy. Scrum utilizes a set of fixed time length processes with key roles of the product owner, Scrum master, and… Read More
Building Innovation Leaders
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