Incorporating digital technology solutions into a business that reshapes the organization and shifts its focus to external customer relationships rather than internal elements. Popular and contemporary examples of digital transformation include digital twins, artificial intelligence, and machine learning. For more terms in the NPD Glossary, click here. copyright
NPD Glossary
Digital Strategy
A plan that utilizes digital technology to achieve goals, such as improved operational efficiency, enhanced customer engagement, or advanced product development and innovation. A digital strategy recognizes the impact of digital transformation by seamlessly integrating customer engagement into products, service, and applications. For more Product Innovation Resources, click here
Scrum
The most frequently implemented project management process for the Agile philosophy. Scrum utilizes a set of fixed time length processes with key roles of the product owner, Scrum master, and Scrum team to develop a new product iteratively by delivering high-value increments to the customer continuously. For more details, please
Project Manager
An individual team leader who applies knowledge, skills, tools, and techniques to project activities in order to meet project goals and requirements. In comparison to a product manager, a project manager is a temporary position that lasts from the inception of the NPD project until commercialization and post-launch reviews are
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