Last week at the Idea Incubator, we began a short series of blog posts to investigate how market research techniques can help innovation teams become more successful with new product… Read More
Market Research
Market Research Questions for New Product Development
Depending on your experience, industry, and customer base, you may believe that new product development (NPD) is incredibly easy or nearly impossible. Of course, true innovation lies somewhere in the… Read More
Identifying Market Segments in NPD
New product development (NPD) requires deep understanding of customer needs in order to be successful. It is important for a firm to gather market opportunities before ever starting to design… Read More
Customers are Key to Innovation Success
Listen to the podcast (approximately 3-1/2 minutes). 23 May 2013 Idea Incubator podcast customer needs Do you know who your customers are? Do you know what motivates them to buy… Read More
Keeping it Simple
Listen to the podcast of Keeping it Simple! [audio: https://secureservercdn.net/50.62.88.172/0a1.1b2.myftpupload.com/wp-content/uploads/2012/11/29-Nov-2012-Idea-Incubator-keep-it-simple.mp3] Recently I received a survey in my inbox and as I began to answer the questions, it seemed to get… Read More
Training Customers
Today, I found myself the object of dog obedience training. One of my favorite parks has parallel walking paths. In a few places, the two trails converge. As I was… Read More
Horizontal Market Needs
Many of you have probably read, or at least heard of, Malcolm Gladwell’s book “The Tipping Point,” or “Blink”. I recently ran across a 2004 TED Talk video of Mr…. Read More
Unmet Customer Needs
I was recently asked the question, “How do we do Market Research to uncover unmet customer needs?” Of course, customers cannot always express their desires and wants for new products… Read More
Useful Inventions
As a society, we love inventions. Americans are enamored with the idea that we can go into our garages and walk out with an electronic device, like Bill Hewlett and… Read More
Does Your Customer Service Org Support NPD?
Innovation, we know, comes from many sources. Sometimes R&D invents a new or refined technology. Other times, the Operations Division finds a more efficient processing step or the logistics department… Read More
Building Innovation Leaders
TwitterYoutubeLinkedin