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Market Research

04.17.14 Market Research

Quantitative Market Research

Quantitative Market Research involves statistically significant data that is collected during product development states.  Quantitative data may be collected with surveys or interviews.  This type of market research will verify… Read More

04.17.14 Market Research

Market Research Questions for NPD (Part Two)

Last week at the Idea Incubator, we began a short series of blog posts to investigate how market research techniques can help innovation teams become more successful with new product… Read More

04.10.14 Market Research

Market Research Questions for New Product Development

Depending on your experience, industry, and customer base, you may believe that new product development (NPD) is incredibly easy or nearly impossible.  Of course, true innovation lies somewhere in the… Read More

02.06.14 Market Research

Identifying Market Segments in NPD

New product development (NPD) requires deep understanding of customer needs in order to be successful.  It is important for a firm to gather market opportunities before ever starting to design… Read More

05.23.13 Market Research

Customers are Key to Innovation Success

Listen to the podcast (approximately 3-1/2 minutes).  23 May 2013 Idea Incubator podcast customer needs Do you know who your customers are?  Do you know what motivates them to buy… Read More

11.29.12 Market Research, New Product Development

Keeping it Simple

Listen to the podcast of Keeping it Simple! [audio: https://0a11b2.p3cdn1.secureserver.net/wp-content/uploads/2012/11/29-Nov-2012-Idea-Incubator-keep-it-simple.mp3] Recently I received a survey in my inbox and as I began to answer the questions, it seemed to get… Read More

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05.17.12 Market Research

Training Customers

Today, I found myself the object of dog obedience training.  One of my favorite parks has parallel walking paths.  In a few places, the two trails converge.  As I was… Read More

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04.19.12 Market Research

Horizontal Market Needs

Many of you have probably read, or at least heard of, Malcolm Gladwell’s book “The Tipping Point,” or “Blink”.  I recently ran across a 2004 TED Talk video of Mr…. Read More

05.05.11 Market Research

Unmet Customer Needs

I was recently asked the question, “How do we do Market Research to uncover unmet customer needs?”  Of course, customers cannot always express their desires and wants for new products… Read More

01.20.11 Innovation, Market Research, New Product Development

Useful Inventions

As a society, we love inventions.  Americans are enamored with the idea that we can go into our garages and walk out with an electronic device, like Bill Hewlett and… Read More

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