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Market Research

10.17.22 Innovation, Market Research, New Product Development

Interfacing with Customers in NPD

Product management is a relatively new field where people gather business knowledge to direct development of new products.  These are not traditional “people managers” in the sense of direct reporting… Read More

09.01.22 Engineering Management, Market Research, New Product Development

Simplified Market Research Tools

New product development (NPD) is the art and science of converting nascent ideas into commercial products and services that deliver value to the consumer as well as the producer.  We… Read More

06.10.19 Engineering Management, Innovation, Leadership, Market Research, New Product Development, NPD Process, NPD Teams, NPDP Certification, Project Management, Strategy, Tools and Metrics

Is Your Innovation System Healthy?

Recently, a family friend underwent a total hip replacement surgery – at the age of 87!  He said he had no pain, but his mobility was becoming severely limited.  My… Read More

05.07.18 Innovation, Market Research, New Product Development, NPD Process, NPDP Certification

What is Your Business Orientation?

Being successful in business means determining a strategy and following that strategy to execute flawless operations.  There are infinite choices of strategies from which a firm might select – some… Read More

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