Classic Innovation Strategy (Part 3 of 3) Innovation is defined as the art and science of introducing a novel technology, product, or application to the marketplace. Successful innovation relies upon a well-constructed innovation strategy that lays out the firm’s mission, vision, and values. Strategic planning may take
Engineering Management
Differentiation Strategy
Classic Innovation Strategy (Part 2 of 3) Classic innovation strategy focuses on the markets, technologies, and product categories. In general, a strategy is designed to express the objectives and purpose of a business. It is often expressed through the mission statement of the firm. Over the years, a variety of
Cost Leadership Strategy
Classic Innovation Strategy (Part 1 of 3) Strategy is the overarching force behind successful innovation. It is crucial for a business to know what its purpose is before the organization can design products, services, or programs for sale. Each business has a unique purpose and reason for existing, a mission
Control Theory and NPD
I live in Houston, Texas. It gets pretty hot in the summer and air conditioning is a blessing. Of course, there is a trade-off between comfortable temperatures and the electric bill. My strategy is to set the thermostat a little higher than desired when the house is empty to save on the electric bill. When… Read More
The Product Life Cycle
Do you use a fax machine? Do you read the newspaper delivered to your front door? Do you listen to music from a tape deck or CD player? Do you even know what a rotary dial telephone is? All of these products are either dead and buried or headed that way. Products are expected to… Read More
Your Strategic Innovation Partner
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