Strategy is the key to success in any industry. In highly regulated industries, like the financial sector or petrochemical field, it sometimes feels difficult to innovate within such tight constraints. However, innovation comes from a focus on customers and value. Strategy defines the company’s approach to innovation. One categorization of strategy is the Miles and… Read More
Engineering Management
Focus Strategy
Classic Innovation Strategy (Part 3 of 3) Innovation is defined as the art and science of introducing a novel technology, product, or application to the marketplace. Successful innovation relies upon a well-constructed innovation strategy that lays out the firm’s mission, vision, and values. Strategic planning may take
Differentiation Strategy
Classic Innovation Strategy (Part 2 of 3) Classic innovation strategy focuses on the markets, technologies, and product categories. In general, a strategy is designed to express the objectives and purpose of a business. It is often expressed through the mission statement of the firm. Over the years, a variety of
Cost Leadership Strategy
Classic Innovation Strategy (Part 1 of 3) Strategy is the overarching force behind successful innovation. It is crucial for a business to know what its purpose is before the organization can design products, services, or programs for sale. Each business has a unique purpose and reason for existing, a mission
Control Theory and NPD
I live in Houston, Texas. It gets pretty hot in the summer and air conditioning is a blessing. Of course, there is a trade-off between comfortable temperatures and the electric bill. My strategy is to set the thermostat a little higher than desired when the house is empty to save on the electric bill. When… Read More
The Product Life Cycle
Do you use a fax machine? Do you read the newspaper delivered to your front door? Do you listen to music from a tape deck or CD player? Do you even know what a rotary dial telephone is? All of these products are either dead and buried or headed that way. Products are expected to… Read More
Building Innovation Leaders
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