While the declaration of a recession is dependent on an obscure department of the federal government, most people recognize the signs of an economic downturn. Dictionary.com defines an economic recession… Read More
Engineering Management
Four Project Risk Factors During a Recession: Part 1
Risk is a part of every project, especially in developing new products and services. In fact, the longer it takes to launch the new product, the more likely that customers… Read More
Keeping the Team Small
In last week’s post, we discussed who is on a new product development (NPD) team. For example, a working NPD team must include representatives of project management, marketing, engineering, and… Read More
Simplified Market Research Tools
New product development (NPD) is the art and science of converting nascent ideas into commercial products and services that deliver value to the consumer as well as the producer. We… Read More
Building Innovation Leaders
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