A new product project which seeks to position an original product in a new market without substantially changing the original product. Learn more New Product Definitions here.
Project Team (or NPD Team)
A multifunctional group of individuals chartered to plan and execute a New Product Development project. Virtual product development teams have special concerns due to dispersion. Four Tips for Virtual Teams… Read More
Cost Reduction Project
A type of new product project that does not introduce dramatic changes to the product, but can influence consumer behavior by implementing new pricing or other cost advantages. Find definitions… Read More
Projection of achievable sales revenue, often based on historical sales data, analysis of market surveys and trends, and salespersons’ estimates. Also called sales budget, it forms the basis of a… Read More
New Product Development is Simple!
I have a Dilbert™ calendar on my breakfast table. It certainly helps to understand that other people can feel what we go through everyday in corporate life! And reading Dilbert… Read More
The Clash of Marketing and Engineering
Consider the following statements. We have to design it this way. The customer demands that function. Our factory would need new equipment. Commercial launch dates are fixed in stone. Who… Read More
Can Creativity be Learned?
What is Creativity? Can Creativity be taught? I’m sure many managers have asked these questions when faced with an especially challenging project stuck in a rut. In New Product Development… Read More
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