The messy “getting started” period of product development, when the product concept is still very fuzzy. Preceding the more formal product development process, it generally consists of three tasks: strategic… Read More
Blog
Gatekeepers
Gatekeepers are the group of managers who serve as advisors, decision-makers and investors in a Stage-Gate™ process. Using established business criteria, this multi-functional group reviews new product opportunities and project… Read More
Line Extension (Product or Project)
Market Research
Information about the firm’s customers, competitors, or markets. Information may be from secondary sources (already published and publicly available) or primary sources (from customers themselves). Market research may be qualitative… Read More
New-to-the-World (Product or Project)
A good or service that has never before been available to either consumers or producers. The automobile was new-to-the-world when it was introduced, as were microwave ovens and pet rocks…. Read More
New Use (Product or Project)
Forecast
Customer
Project Team (or NPD Team)
A multifunctional group of individuals chartered to plan and execute a New Product Development project. Virtual product development teams have special concerns due to dispersion. Four Tips for Virtual Teams… Read More
Cost Reduction Project
A type of new product project that does not introduce dramatic changes to the product, but can influence consumer behavior by implementing new pricing or other cost advantages. Find definitions… Read More
Building Innovation Leaders
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