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Blog

10.07.10 Strategy

The Clash of Marketing and Engineering

Consider the following statements. We have to design it this way. The customer demands that function. Our factory would need new equipment. Commercial launch dates are fixed in stone. Who… Read More

09.30.10 Strategy

Can Creativity be Learned?

What is Creativity?  Can Creativity be taught? I’m sure many managers have asked these questions when faced with an especially challenging project stuck in a rut.  In New Product Development… Read More

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