Typically used as a portion of the product design specification system to understand the importance of emotions and how individuals process information about the product. Three levels of emotional design… Read More
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Winning the Race When You Can’t See the Finish Line
About a year ago, I participated in my first triathlon. It was designed for beginners with sprint lengths: 800-yard swim, 15-mile bike ride, and 5k run. There were also events… Read More
Conjoint Analysis
A model of consumer behavior in which consumers are willing to sacrifice the degree of an attribute or benefit present in a product to increase the benefits of other attributes…. Read More
Digital Transformation
Incorporating digital technology solutions into a business that reshapes the organization and shifts its focus to external customer relationships rather than internal elements. Popular and contemporary examples of digital transformation… Read More
Digital Strategy
A plan that utilizes digital technology to achieve goals, such as improved operational efficiency, enhanced customer engagement, or advanced product development and innovation. A digital strategy recognizes the impact of… Read More
Is Your Project Management System Working?
Have you ever started working on a “small” backyard project and found yourself making multiple trips to the home improvement store? If you’re like me, you began with an honorable… Read More
Scrum
The most frequently implemented project management process for the Agile philosophy. Scrum utilizes a set of fixed time length processes with key roles of the product owner, Scrum master, and… Read More
Project Manager
An individual team leader who applies knowledge, skills, tools, and techniques to project activities in order to meet project goals and requirements. In comparison to a product manager, a project… Read More
Capability
Often defined as resources in the context of capacity planning. Capabilities are the activities and functions performed by or acted upon by the organization’s resources. Also known as “competencies”. Find… Read More
Product Innovation
Used interchangeably with “product development” or “new product development”. Product innovation is the creation of a good or service and its subsequent market introduction utilizing new features, technologies, ideas, or… Read More
Building Innovation Leaders
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