As much as corporate leaders talk about the importance of innovation, they still complain about a lack of results. Innovation is not magical nor is it easy. Successful new product development (NPD) relies on deploying the right technology at the right time into the right market segment. Complicating the situation
Recently, a family friend underwent a total hip replacement surgery – at the age of 87! He said he had no pain, but his mobility was becoming severely limited. My friend said he was a “very healthy 87” and after just a few weeks, he is again walking and driving
The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a New Product. Sometimes referred to only as “Product Development.” Find more definitions of New Product Development (NPD) terms here.
Innovation is a journey. Individuals and companies deploy innovations to stay competitive in a global marketplace while satisfying customer needs. We develop new products and services to make daily life easier and more convenient, allowing society as a whole to grow more prosperous. New Product Development Professional (NPDP) certification