In any business endeavor, success depends on the right process as well as the right people. In new product development (NPD), we follow processes (like WAGILE) to minimize investment risk… Read More
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Simplified Market Research Tools
New product development (NPD) is the art and science of converting nascent ideas into commercial products and services that deliver value to the consumer as well as the producer. We… Read More
Rules for Collaborative, Creative Teams
I am not a big fan of rules. I suppose it’s because my mother had a lot of rules while I was growing up. Some of them, in retrospect, were… Read More
Risk and Uncertainty in Product Development
Risk is kind of a negative word. We usually associate risk with bad things happening. We feel relieved if we have taken a risk and everything turns out okay. Companies… Read More
Building Innovation Leaders
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