They say you innovate or die. Businesses must constantly innovate, develop new products, and engage customers to sustain profitability. Of course, new product development (NPD) relies on a mix of… Read More
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What is a Hybrid Process for New Product Development? (Part 3)
New product development (NPD) involves business and technical uncertainties. Sometimes, we know the markets well and can anticipate customer needs. In other instances, new technologies emerge, and we learn to… Read More
What is a Hybrid Process for New Product Development? (Part 2)
Many firms rightly believe that new product development (NPD) is the key to long-term success. Companies must release new products to stay relevant in the market and to meet changing… Read More
What is a Hybrid Process for New Product Development? (Part 1)
New product development (NPD) is necessary for any organization to survive long-term. Products naturally go through a life cycle and consumers adopt new technologies, displacing aging products. Likewise, markets transition… Read More
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