The most frequently implemented project management process for the Agile philosophy. Scrum utilizes a set of fixed time length processes with key roles of the product owner, Scrum master, and Scrum team to develop a new product iteratively by delivering high-value increments to the customer continuously.
For more details, please see Scrum in New Product Development. For more terms and definitions in new product development (NPD) and product innovation, please see the NPD Glossary.