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06.17.20 New Product Development, NPD Glossary

Digital Transformation

Incorporating digital technology solutions into a business that reshapes the organization and shifts its focus to external customer relationships rather than internal elements.  Popular and contemporary examples of digital transformation include digital twins, artificial intelligence, and machine learning.

For more terms in the NPD Glossary, click here.

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Tags: NPD Glossary

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  1. Have You Missed the Digital Transformation? says:
    June 18, 2020 at 3:05 AM

    […] Digital transformation is another phrase that shot off like a firework but really doesn’t have a lot of teeth in its meaning.  The idea of digital transformation is that all businesses should read recognize technology is a constant and growing component of products and services.  Yet a whole lexicon of “digital” words has sprung up to describe a simple evolution in product innovation.  […]

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