Crowdsourcing is a process in which needed services, ideas, or other content is obtained by soliciting contributions from a large group of people (the “crowd”). This group of people may not have any association with the firm as do traditional employees and often form an on-line community.
Crowdsourcing is used to solicit ideas and feedback on concepts in new product development (NPD) programs.
For more innovation terms and definitions, please see the NPD Glossary.
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