Mind mapping is an idea generation technique used to consolidate concepts onto a single sheet of paper to reflect both common themes and divergent alternatives in order to enhance understanding and generate new ideas. Mind mapping is a graphical technique that can be used by individuals or teams throughout the NPD process to assist in both strategic and tactical problem-solving. As a graphical technique, mind-mapping is used to organize ideas around a central concept.
For more innovation terms and definitions, please see the NPD Glossary.
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