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07.18.14 NPD Glossary

Surveys

Spanish DictionarySurveys are a market research technique used in new product development (NPD).  A survey is a fixed set of questions asked of a certain set of respondents.  In many cases, surveys can be considered quantitative market research because a large, statistically significant data set is collected.  Surveys administered by the company conducting the NPD effort are considered primary market research.

To learn more new product development terms, please see the NPD Glossary.

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Tags: market research, New Product Development, survey, surveys

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