Quantitative Market Research involves statistically significant data that is collected during product development states. Quantitative data may be collected with surveys or interviews. This type of market research will verify product development decisions and can be used to forecast sales, including volume and pricing, as well as formal business cases to make a go-to-launch decision.
Find more new product development (NPD) definitions and terms at the NPD Glossary.
© Global NP Solutions, LLC
Your Strategic Innovation Partner for New Product Development Professional (NPDP) Certification and Project Management Training
Building Innovation LeadersLinkedin