The Program Return Map graphically displays the break-even point, break-even time, and pay-off period for a given project. Program Return Maps show the accumulated cost, revenue, and profits in monetary terms (dollars, euro, yen, etc.) on the y-axis of a graph with the x-axis showing time.
To learn more about the Program Return Map in innovation projects, please see the thought leadership paper “Three Strategic Risks in NPD.“
For more new product development and project management definitions, please see the NPD Glossary.
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