The pseudo sale is a type of market testing in which the customer does various things to react to the product and its marketing package together. In this method of market testing, the customer does not actually purchase the product.
For more new product innovation and marketing definitions and terms, please see the NPD Glossary.
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[…] A controlled sale is a type of market testing used by firms in which the distribution is controlled or restriced. In some cases, the new product is distributed to outlets with little or no cost. An alternative to the controlled sale is the pseudo-sale. […]