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01.23.13 NPD Glossary

Primary Market Research

Spanish dictionaryMarket Research information that comes directly from the source–that is, potential customers.  Firms can compile this information or hire a professional market research firm to gather it via surveys, focus groups and other methods.  Typically the primary market research follows secondary market research studies.

For more New Product Innovation terms, please see the NPD Glossary.

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Tags: market research, primary market research, secondary market research

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