• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Subscribe
  • About
    • Testimonials
    • Privacy Policy
    • Innovation Code of Conduct
  • Contact

Global NP Solutions

Building Innovation Leaders

  • Training and Events
    • Calendar
    • Flagship Innovation Leader
    • Virtual Team Model (VTM)
  • Speaking
  • Resources
  • Blog
  • Master Mind
    • Innovation Master Mind
    • Life Design Master Mind
    • NPDP Certification Prep Discussion Forum

01.25.13 NPD Glossary

Ethnographic Studies

Spanish dictionaryEthnographic studies are a descriptive, qualitative market research methodology for observing the customer in relation to his or her environment. Researchers spend time in the field studying customers and their environment to acquire a deep understanding of the lifestyles or cultures as a basis for better understanding their needs and problems.

For more new product innovation terms, see the NPD Glossary.

© Global NP Solutions

Your Strategic Innovation Partner for NPDP and PMP® Certification Training

Tags: ethnographic research, ethnographic study, ethnography, market research

sidebar

Footer

Building Innovation Leaders

TwitterYoutubeLinkedin
Copyright ©  2023 GLobal NP Solutions, LLC | All Rights Reserved | WordPress Theme by 9seeds, LLC