Originally termed by Clayton Christensen in The Innovator’s Dilemma. In contrast to disruptive technology, sustaining innovations do not have a drastic effect on the market or product uses. Sustaining technologies may be transformational or continuous (incremental improvements).
To better understand the difference between sustaining innovation and disruptive innovation, please take a course at www.simple-pdh.com on Disruptive Innovation and earn one professional development hour (1 PDH) toward your NPDP or PMP renewal.
Learn more about sustaining and disruptive innovation in a thought leadership paper, “How to Disrupt Innovatively.”
For more innovation and new product development terms and definitions, please see the NPD Glossary.
© Global NP Solutions, LLC
Your Strategic Innovation Partner for NPDP and PMP certification training.