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07.01.11 NPD Glossary

Product Use Testing

Involves having persons or firms in the intended market use the new product for some time and report their reactions to it, in order to learn whether it satisfies the market needs identified in the ideation stage of development.

Learn more definitions regarding innovation and new product development here.

Tags: concept testing, consumer, customer, market research, New Product Development, NPD Process, product use testing, prototype

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