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05.09.11 NPD Glossary

Concept Testing

The process by which a concept statement is presented to consumers for their reactions. These reactions can either be used to permit the developer to estimate the sales value of the concept or to make changes to the concept to enhance its potential sales value.

To see more NPD definitions and terms, click here.

Tags: analysis, concept, concept test, concept testing, consumer, customer, forecast, Fuzzy Front End, New Product Development, Sales Forecast

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  1. Concept (Product Concept) « Global NP Solutions says:
    November 3, 2011 at 10:09 AM

    […] A statement about the planned product features that will achieve specific customer benefits relative to alternate product solutions or competitive products.  Concepts are evaluated through concept testing. […]

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