Platform (or Product Platform)

Underlying structures or basic architectures that are common across a group of products or that will be the basis of a series of products commercialized over a number of years.

For additional terms and definitions commonly used in New Product Development, see the NPD Glossary here.

 

 

Learn more about product platforms in these Idea Incubator posts.

• What’s Cooking?  Innovation!
• Customer-Centric Innovation
• A Case for Platform Strategies