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01.19.11 NPD Glossary

Platform (or Product Platform)

Underlying structures or basic architectures that are common across a group of products or that will be the basis of a series of products commercialized over a number of years.

For additional terms and definitions commonly used in New Product Development, see the NPD Glossary here.

 

 

Learn more about product platforms in these Idea Incubator posts.

  • What’s Cooking?  Innovation!
  • Customer-Centric Innovation
  • A Case for Platform Strategies

 

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