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01.19.11 NPD Glossary

Divergent Thinking

Divergent thinking is a technique performed early in the initial phase of idea generation that expands thinking processes to generate, record and recall a high volume of new or interesting ideas.

Read more about brainstorming in the thought leadership paper, Inspiring Innovation:  4 Tips for Creative Ideation.

For more New Product Development (NPD) and Innovation definitions, see the NPD Glossary here.

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Tags: brainstorming, convergent thinking, divergent thinking, ideation, innovation

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