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01.19.11 NPD Glossary

Convergent Thinking

Convergent thinking is a technique generally performed late in the initial phase of idea generation to help funnel the high volume of ideas created through divergent thinking into a small group or single idea on which more effort and analysis will be focused.

For more New Product Development and Innovation terms, please see the NPD Glossary here.

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Tags: brainstorming, convergent thinking, divergent thinking, ideation, innovation

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