Brainstorming is a group method of creative problem-solving frequently used in product concept generation. There are many modifications in format, each variation with its own name. The basis of all of these methods uses a group of people to creatively generate a list of ideas related to a particular topic. As many ideas as possible are listed before any critical evaluation is performed.
Brainstorming techniques are described in detail here.
For more New Product definitions, see the NPD Glossary here.
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