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12.08.10 NPD Glossary

Post-Launch Review

This review takes place after the new product has been introduced to the marketplace and after sufficient commercial experience has been gained to allow reasonable judgments concerning probable market receptivity and manufacturing/technology performance.  See also lessons learned.

Additional information on the psot-launch review can be found in the Global NP Solutions thought leadership paper “Project Post-Launch:  Managing NPD Projects“.

For more new product and project management definitions, see the NPD Glossary.

Tags: analysis, Portfolio Management, review

Reader Interactions

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  1. Lessons Learned | says:
    December 18, 2012 at 2:40 PM

    […] This review takes place after the new product has been introduced to the marketplace and after sufficient commercial experience has been gained to allow reasonable judgments concerning probable market receptivity and manufacturing/technology performance.  See also post-launch review. […]

  2. NPD Facilitator | says:
    December 18, 2012 at 3:23 PM

    […] Post-launch reviews. […]

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