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11.24.10 NPD Glossary

Stock Keeping Unit (SKU)

Warehousing item that is unique because of some characteristic (such as brand, size, color, model) and must be stored and accounted for separate from other items.  Each SKU is assigned a unique identification number (inventory or stock number).  New Product Development projects often add SKUs to existing product inventories by product line extensions or by commercializing new products in the market.
See more New Product Development definitions in the NPD Glossary.

Tags: New Product Development

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