A critical strategic document, the Product Innovation Charter (PIC) is the heart of any organized effort to commercialize a new product. It contains the reasons the project has been started, the goals, objectives, guidelines, and boundaries of the project. It is the “who, what, where, when, and why” of the product development project.
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[…] The first official meeting of a group of people who will be working together on the new product development project. The agenda will usually include introductions, developing the mission statement, describing the new product, and roles and responsibilities of team members. An outcome of the kick-off meeting is the Product Innovation Charter (PIC). […]