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11.07.10 NPD Glossary

New-to-the-World (Product or Project)

A good or service that has never before been available to either consumers or producers. The automobile was new-to-the-world when it was introduced, as were microwave ovens and pet rocks.

Additional New Product Development (NPD) definitions can be found at the NPD Glossary.

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Tags: new-to-the-world, product type, project type

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