Information about the firm’s customers, competitors, or markets. Information may be from secondary sources (already published and publicly available) or primary sources (from customers themselves). Market research may be qualitative in nature, or quantitative.
Read more about market research in these thought leadership papers: We already know our customers, so why worry about market research? and Customer-Centric Innovation.
Learn more NPD definitions at the NPD Glossary.
[…] Market Research […]