
Choosing the right projects in which to invest is a core underpinning of the New Product Innovation foundation. Ensuring your NPD pipeline and portfolio is well balanced, optimized with the resources available, and meeting strategic goals and objectives is one of the most challenging processes in the New Product Innovation framework. Balancing investment with growth is one of the key risk vs. reward decisions that NPD programs must address, where investment spans your entire resource pool.

Implementing an effective PM program that delivers timely decisions is complex, requiring many cross-functional inputs and analyses. Problem areas include:
Senior Management must own the creation and execution of the PM process, often managed by a NPD Process Facilitator. We will assist you and your NPD teams to build an effective PM process that encompasses key variables and minimum requirements to establish a foundation for timely decisions, following these four simple steps: