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New Product Innovation consists of three foundational principles supported by a network of individuals, teams, and development steps. These key Best Practices are addressed in NPDP Certification Workshops.

Senior Leadership Team provides clear strategic direction for the NPD team by defining the market, the technology, and the desired product.

Timely Portfolio Management reviews focus resources on the right projects by evaluating match with business strategy, financial and economic models, and/or other scoring methods. Learn More.

Efficient, stream-lined NPD Processes enable and empower the NPD team by allowing effective and efficient research methods within the advantaged market and technology platforms.

Supporting these foundational principles are:

• Leadership and Teams
• Tools and Metrics
• Market Research

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